Tag: BETC
BETC created Hé – the app that raises awareness of street harassment
For the 5th annual International Anti–Street Harassment Week, BETC and the French association Stop Harcèlement de Rue (“Stop Street Harassment”), created a special application, available in App and Play stores. […]
Canalsat and BETC launched “The Battle”
Canalsat and BETC launched “The Battle”, centered on series to be broadcasted in France in the same time as in US. The French audience usually has to wait for up […]
New Peugeot 508 goes Western in its new worldwide campaign, signed by BETC
After the commercial success of its latest models (2008, 308, etc.), Peugeot is launching the new Peugeot 508 with a campaign created by BETC, reviving one of the brand’s most […]
Aigle and BETC launch new campaign, “It’s wild out there”
For the 2014 fall/winter season, Aigle, along with agency BETC, is introducing a new, more fashion-oriented line. One year after their 160th anniversary, the brand wants to make a strong […]
BETC and BETC Digital handle the new digital B2C Communication for Schneider Electric
Schneider Electric, with the help of its new agency, BETC, is launching a digital B2C campaign to show off its role and contribution to people’s everyday lives, thanks to its […]
BETC Luxe celebrates 10 with new clients and new members in the team
BETC Luxe, created in 2005 by Claus Lindorff, is the luxury entity within BETC and posted a significant growth in 2014, adding to its portfolio 3 important clients – GANT, […]
US sportswear brand Gant appointed BETC Paris as its lead creative agency
American sportswear brand Gant appointed BETC as its new lead creative agency, with the 1st campaign made together scheduled to be launched in 2015. Choosing BETC as a creative partner […]
BETC created “Birth”, a new film for Young Director Award
The Young Director Award is handed out to the most talented young directors from all over the world. As every year, the competition, hosted by François Chilot – producer and founder […]
BETC and Ubisoft orchestrated an “Amazing Street Hack” for Watch Dogs
BETC and Ubisoft wanted to know what would happen if random passersby were tricked into thinking they were controlling the world around them with their smart phone. So they got […]
BETC Paris signs a new outdoor campaign targeting movie lovers for Canal +
BETC Paris signs a new outdoor campaign targeting movie lovers for Canal +, made in recognition of Cannes Film Festival and related to channel’s upcoming specially planned quality line-up of cinema programming For […]