Tag: BMW
BMW launches Virtual Viewer
BMW launched the car brand’s first augmented reality tool in the UK, the BMW Virtual Viewer. During the pandemic, BMW showrooms across the UK have had to close for the […]
BMW and Pinterest give UK consumers an immersive 360 viewing experience
UK consumers are looking on Pinterest for help planning more than ever and they want to focus on things they can control. The auto industry has merged into the fast […]
Serviceplan sets the scene for the BMW X Series with ‘Choose Your X’ Campaign
Serviceplan Campaign International has conceived and implemented an umbrella campaign for the entire X Series from BMW. The international campaign follows a compelling communication using the “Choose your X” umbrella […]
Sune Sorensen directed BMW ad on hard topics of family divide and forgiveness for huge Ramadan launch
Director Sune Sorensen creates highly emotional TVC for BMW to launch during Ramadan. Ramadan is a globally significant month, observed by hundreds of millions of people worldwide each year. With […]
ADC*RO: These were the most creative ads/ideas of December 2018
ADC Romania presents the best executions in TV, Digital and Print in December. The campaign that won The Work of the Month in December is #TrăiascăCapraVecinului with Brands (KFC & […]
Cohn&Jansen JWT salutes George, a BCR innovation
George, the new digital banking platform from BCR, was launched in Romania by Cohn&Jansen JWT. Developed for Romania by BCR alongside Erste Group Bank’s start-up fintech, the platform George is […]
In a world first, BMW drives THE 8 on Venice canals in global campaign from Serviceplan
In Autumn 2017 Serviceplan Campaign International in partnership with BMW conceived a new identity for the luxury segment of BMW in the form of ‘Bayerische Motoren Werke’, a long-term branding […]
BMW Middle East’S #30DaysOfJoy, signed by ServicePlan Group
Ramadan is the most valuable time of the year for every Muslim. It’s the time of being humble and kind. It’s also the busiest time for everyone who works in […]
FCB Inferno creates ‘Baby’ aftersales campaign for BMW
Automotive aftersales is a category which is overcrowded with independent mechanics and dominated by price and other rational offers. BMW needed to stand out and lever the brand in order […]
BMW and KBS take ‘The Road Home’ for holiday campaign
With millions of Americans preparing to hit the road for the holiday season, BMW and KBS are demonstrating that the journey home is about more than just rubber and asphalt. […]