Tag: book
Cannes Lions celebrates 60 years of game changing campaigns with a dedicated exhibition and a book
Cannes Lions will celebrate its 60 years anniversary with the launch of Game Changers – an exhibition and accompanying book that celebrate six decades of campaigns that have changed the landscape […]
Goodvertising – a book that makes anyone working in communication industry stop for a minute and think
I first entered in contact with Thomas Kolster’s Goodvertising a few months ago, when I found out a Romanian campaign – Money School for BCR – was mentioned in it as a […]
Rogalski Grigoriu Public Relations and Money School – mentioned in Goodvertising by Thomas Kolsten
“Money School”, a campaign made by Romanian Rogalski Grigoriu Public Relations for Romanian Commercial Bank (BCR), was included in “Goodvertising”, a book written by Thomas Kolsten that presents 120 creative campaigns […]
Competence Call Center launched Best Customer InterACTion book in Romania
Competence Call Center constantly invests in know-how and Customer Experience tactics and, recently, launched Best Customer InterACTion book for the benefit of the Romanian local business community. Clients relations culture […]
PHD & eatbigfish dissect a new generation of challenger brands with new book, app and seminar in Cannes
“Overthrow”, co-authored by Adam Morgan whose publishing credits include Eating the Big Fish, will explore a more evolved model and the communication implications. A clichéd and superficial view of what a […]
belVita, in campaign on Facebook to write Breakfast 2.0 book
belVita Start, a Kraft Foods brand, and all its Facebook friends started working on Breakfast 2.0, a book about the culture of breakfast with the biggest number of authors in […]
“Branding on the Eastern Front”, by Aneta Bogdan—the Second Edition
After selling out the first edition in only 3 months, Brandient relaunches Aneta Bogdan’s “Branding on the Eastern Front” —a book on branding and reputation, against the tide. This is […]
More Than Pub prepares for a book fair
More Than Pub prepares for a book fair, BookLand, that aims for 350,000 at its 1st edition. Officially announced today, the initiative dates since last September, when More Than Pub […]
Graphics without computer, a book and an exhibition
“Graphics with no computer. 40 years of small accomplishments” is a book that was launched today on the Romanian market by Atelierul de Grafica. The launch also included an exhibition […]
A Romanian branding book, to be launched at Gaudeamus Book Fair
“Branding on the Eastern Front”, a book written by Aneta Bogdan (Brandient), will be launched during Gaudeamus Book Fair, on Saturday, November 20th. The book shares Bogdan’s experience on reputation, […]