Tag: branding
Interbrand Group hires Paralympian Anna Johannes as strategist, inclusive design
World leading brand consultancy, Interbrand Group, announced the appointment of Paralympian medallist Anna Johannes as a strategist in its Inclusive Design practice. Working with Marianne Waite, Director of Inclusive Design, […]
GSK’s global identity, redesigned by Wolff Olins
GSK, a global leader in healthcare, unveiled an updated brand identity that symbolizes how, through the unity of science, technology and talent, we can all work together to get ahead of disease. The identity was redesigned by […]
Veuve Clicquot celebrates 250 years of Solaire with global “Good Day Sunshine” campaign
Veuve Clicquot has long been a symbol of profound optimism, boldness, and steadfast resilience and recently launched an international brand campaign titled, “Good Day Sunshine”, highlighting the House’s solaire culture, […]
Sanofi unveils new corporate brand and logo – unites the company under one purpose and a single identity
Sanofi unveiled a new bold and unifying corporate brand that supports the modernization and transformation the company launched in December 2019. Over the last 50 years, Sanofi has grown into […]
Suprematika updated the corporate identity and packaging for Moscow hat factory Cardinal&Margo
Suprematika updated the corporate identity and freshened up the packaging design for Cardinal & Margo, Moscow hat manufactory. The new logo has become more confident, more mature, more modern, got […]
handsome welcomes Stephanie Maillet as Head of People
Underscoring its commitment to a strong, values-driven company culture, branding and experience design agency handsome has welcomed talent management leader Stephanie Maillet as its new Head of People. Boasting a varied background […]
handsome Launches a Modern, Humanized Brand Experience for Meal Delivery Service Snap Kitchen
Following their recent relaunch, branding and experience design agency handsome has partnered with trailblazer meal delivery service Snap Kitchen to completely modernize their e-commerce and brand experience in the face of COVID-19. Beginning as […]
Alpen celebrates 50th birthday with brand relaunch
Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as […]
Report: Brands that adopt scenario planning decisions achieve up to 70% higher ROI
Brands that adopt measurement programs and scenario planning for decisioning achieve a 25-70% increase in ROI, according to the latest ROI Genome Report from Analytic Partners, Scenario Planning: Uncovering Growth […]
Adverty enters into exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and […]