Tag: branding
Pricewaterhouse Coopers shortens its name, becoming PwC
PricewaterhouseCoopers has refreshed its branding, aiming to strengthen it and modernise how it represents its worldwide network to its clients, its people and the communities in which it operates.
Romanian BrandTailors made a new brand identity for Antena 1
BrandTailor made a new brand identity for Antena 1, that focuses on the ideas of “together” and “family entertainment”. The new identity is to be launched on September 18th and […]
Coca-Cola, IBM and Microsoft – “Best Global Brands” in 2010
Coca-Cola, IBM and Microsoft ranked themselves on the first 3 places in this year’s Interbrand ranking of the 100 “Best Global Brands”, Reuters informs.
Organizers announced the jury for Romanian Internetic 2010
Internetics, a Romanian online branding, marketing and advertising festival, announced the jury of its 10th edition.
The Romanian brand Aprozar, on the way of being resurrected
What does Aprozar means? Well, in English is the vegetable store where you do your groceries. In Romanian, it is basically the same thing, but with a communist regime note […]
TBWA Bucharest, about the pitch for Romania’s tourism brand
According to a press release, TBWA Bucharest was involved in all the pitch process that aimed to chose a company to create the Romanian tourism brand. The consortium the agency […]
In the spotlight: The leaf stays
UPDATED: includes info regarding the members of the Brand Council. Ziarul Financiar, the main Romanian financial daily, published the list of the 33 people that were part in the Brand […]
Romanian Brandient expresses company’s point of view about Romanian tourism brand
Brandient, Romanian company specialized in strategy consultancy, design and brand value and creator of some of the most known Romanian brands, published, on its own site, a point of view […]
Romania’s Tourism Brand and the story goes on…
A simple leaf started the big bad scandal that menaces to affect THR-TNS’s reputation and make the Romanian tourism brand start its story on the wrong note. After Thursday’s scandal […]
In the spotlight: Branding Romania, touristic or not, easier to say than do
Branding Romania, touristic one or not, it’s easier to say than done, as today’s Romania tourism logo’s launch showed. The Romania’s brand story started a few years ago, with a […]