Tag: brands
Alina Tudose: CohnandJansen JWT to handle all Danone brands in Romania and represents Young&Rubicam starting 2013
Alina Tudose, Managing Director CohnandJansen JWT Romania, said that the agency she manages represents Young&Rubicam licence in Romania starting this year, as part of the consolidation efforts made locally by […]
Raluca Duta, GH Bucharest: Brands and Social Media in 2013
In analysis published within 2013 Media Recap, an e-book recently release by GolinHarris Bucharest and Alex Ciuca, Raluca Duta, community manager within the agency, says brands must learn to communicate […]
Romanians – 2nd after Turks in interacting with brands in Social Media
Romanians are on the 2nd place in Europe in interacting with brands on social networks, according to MediaScope study, made by IAB Europe. According to the source, 75% Romanians expressed […]
@RussLidstone: We’re in a content game and we have to ask the right questions
Russ Lidstone, CEO Havas Worldwide London (former EuroRSCG London) said, in his IAB Forum Romania presentation, that brand must engage people, as agencies and people working in the advertising industry […]
Dacia, Ford and Renault – most present in traditional media, BMW – 2nd in online
Dacia, Ford and Renault are the most present car brands in traditional media, while BMW entered in online ranking directly on the 2nd place, according to a Mediafax Monitoring study. […]
Pingdom monitors world’s top 100 brands
Pingdom announced, on its blog, that it started to monitor world’s top 100 brands using social media. Pingdom will follow their web presence and makes the monitoring available here. The […]
Exact study: Romanian football, an overcrowded communication territory
International brands are associating with renown football brands, that have a positive perception in football fans minds, while Romanian brands can associate with either glorious past of Romanian football or […]
Biz & Unlock released 2012 edition of Top 50 Fascinating Brands in Romania
Romanian Biz Magazine and Unlock Market research released 2012 edition of Top 50 Fascinating Brands in Romania, this being the 2nd year since this top was launched. The top includes […]
Evgeny Razzhivin, the designer with best beer expertise in CEE
Cocoon Group, international branding agency with roots in CEE, is familiar with the region’s beer brands as, according to group’s estimation, over 200 beer projects have passed, in the past […]
Brand Activation Strategy – understand brands’ efforts to build a powerful relation with their target
Brands Activation Strategy, an new Smark KnowHow event – will take place on June 15th and targets marketing professionals in Romania, aiming to make the participants understand which are the […]