Tag: brands
AdForum Business Creative Report 2020: Burger King – most awarded brand in 2020
AdForum has released the 4th edition of its Business Creative Report, a unique ranking of the world’s most awarded brands, agencies and campaigns by individual business sector. The only ranking […]
Industry spotlight on diversity leads to strong growth for Brand Advance
Brand Advance, the first global diversity media network, has seen a surging demand for its services following agencies and brands pledge to tackle inequality within the industry. Founded by Chris […]
The backdrop to this years SuperBowl: fans, influencers & digitisation
The Super Bowl has fast become a cultural phenomenon with an average of 50-65 million viewers around the world*. Whether it be the half time performances, endless articles, or as […]
Adverty and Verizon Media – new deal to enable brands and audiences to access Adverty’s innovative ad formats within gaming
Adverty AB (publ) announced a new deal with Verizon Media. With the integration of Adverty’s platform, Verizon Media will enable its wide range of advertisers and audiences to access Adverty’s […]
EACA: 7 lessons for European Premium Brands looking to thrive during recession
A recently released study from EACA Knowledge Centre of Effie Europe winners reveals 7 salutary lessons on how marketing communications enable premium brands to thrive during a recession. Titled the […]
Wunderman Thompson launched Inspiring Growth, a new global brand study
Wunderman Thompson launched Inspiring Growth – a first-of-its-kind study that reveals why brands need to be inspirational, how inspiration drives growth and what brands can do to inspire their customers […]
Gabriel Eremia (Arctic): “The strategy we have been building on for five years aims to bring us closer to the younger target”
For him, it’s always something special about the way digital communication influences the way people interact with brands. And he is in love with observing and always improving this experience […]
Anzu and PubNative Partnership Brings Cross-Platform In-Game Advertising to More Brands
World-leading in-game advertising platform Anzu.io announced today a new partnership with PubNative, a mobile publisher platform and programmatic ad exchange which is now part of Verve Group. By becoming a […]
Reveal Marketing Research Study: Young people are the most dedicated promoters of their favorite brands
For over half of Romanians, a positive experience with a product persuades them into becoming loyal to that company (54%), which also applies to negative experiences, stopping them from using […]
The CEE Marketing Spend Forecast 2021 – Admixer Survey
In September, the independent adtech company, Admixer, surveyed 43 brands and 50 advertising agencies from Central and Eastern Europe to understand how they will shape their growth strategies and spend […]