Tag: brands
Peter Szyszko (White Bullet): In-housing programmatic? Don’t forget about internet safety
In-housing the buying and planning of programmatic advertising has been among the top priorities for many brands over the past year or two, says Peter Szyszko, founder and CEO White […]
UAPR launched two new challenges for the advertising industry
Continuing the series of challenges launched last year, with the series of campaigns “Do the pitch right” (“Pitchuieste corect”), UAPR proposes to the industry new themes through which it invites […]
WARC: Brands will spend $59bn on e-commerce advertising this year in response to the boom in online shopping
Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession – reaching a total of $58.5bn – as brands look to capitalise on the […]
Evensys organizes a new virtual event, dedicated to visual content creators
Visual communication is prefered by social media users and brands active in marketing and communication which follow today’s trends. Over 80% marketing specialists are counting on visual in their social […]
WARC Rankings Creative 100 revealed – the most awarded campaigns and companies for creativity
The WARC Rankings Creative 100, the ultimate independent benchmark for marketing celebrating excellence in creativity, is now released featuring the most awarded campaigns, agencies and brands in the world. Compiled […]
Diesel and Coca-Cola transform recycling logos into exclusive acces to The (Re)Collection
This Autumn, two iconic brands, Diesel and Coca-Cola, have joined forces to create The (Re)Collection; a beautifully crafted capsule collection incorporating recycled materials. Diesel, known for provoking its audience with irony, […]
Zenith: Internet advertising will exceed half of global adspend in 2021
Although as internet ad market matures, Zenith projects growth to slow from 17 % to 9 % a year. Internet advertising will account for 52 % of global advertising expenditure […]
Superbrands Romania 2019: 2 Romanian brands took the lead in the top
BDR Associates announced the first results of Superbrands România 2019, after the judging process insured by 27 experts in representative domains and a market research made together with Ipsos. The […]
Ruxandra Serban (ERKA): “We want to develop even more for our retail clients both in Romania and France”
ERKA is an integrated advertising agency, operating in France and Romania, with a passion for Powerful Ideas and an obsession for performance. The agency’s representatives believe in strong ideas brought […]
iSense Modern Consumer Trends Tracker: 84 percent of the people in urban in Romania would choose a brand that cheers them up
Among the most important trends that will influence Romanians behavior in 2019 are the responsibility towards the environment, the interest for gamification and the preference for interacting with the brands […]