Tag: brands
Zenith: Brands must rethink targeting to embrace personalisation
Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth. Targeting by age is […]
Leo Burnett Bucharest is the new brand agency for Ursus brands
Starting October, Leo Burnett Bucharest is the new agency for Ursus premium brands: Premium, Retro, Cooler and Cooler Non Alcoholic. The agency won the account following a pitch in which […]
Zenith: Brands must reorganize to maximize e-commerce growth
Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities, this is the key finding […]
Consumer Choice Award: Biz – Romanians’ first choice of business magazines
According to Consumer Choice Award, Biz magazine is Romanians’ favorite brand in the category “Business magazines”, according to a study made by the Polish research company Netsonda. Consumer Choice Award is […]
Golin study: Romanians in small communities shouldn’t be ignored by brands
Romanians in small communities (rural and urban under 50,000 inhabitants) are almost as informed, use the same channels and have similar expectations as consumers in big cities. Nevertheless, they are […]
Golin finds out what really matters to Romanians, as shown by a Bold & iSense Solutions survey
Golin Romania has analyzed how brands are perceived by Romanian consumers and what types of information are relevant to them, in a survey conducted at national level alongside the research […]
OLX Group Romania appointed MSLGroup The Practice to handle communication for 3 of its brands
OLX Group Romania appointed MSLGroup The Practice to handle, starting July, the communication for 3 of its brands, namely OLX (leader on Romanian classified ads market), Autovit.ro (specialized in sales […]
Tahaab Rais: Today, there’s a need for “scrappy, nimble, street-fighting” kinda creativity
Tahaab Rais, one of the most awarded creative strategists at the recent Dubai Lynx competition that took place in March, this year, will join the Romanian marketing and creativity community […]
Facebook and Amazon lead the pack in the top 10 most mobile-ready brands in the world
According to MDEX (inaugural ranking for mobile ready brands made by Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with YouGov, the global market research firm, and […]
The Partners’ study: Post-Brexit, British brands experience an identity crisis
Global brand consultancy The Partners launched a comprehensive study – “To Be Or Not To Be” – , which reveals what Britishness means for brands post-Brexit. The Partners surveyed 1,000 consumers […]