Tag: brands
Romanian Top Kids Brands: Kids prefer Coca-Cola, parents want to feed them dairies
Romanian children prefer Coca-Cola, while their parents want to feed them Napolact (dairies), according to Top Kids Brands, a study made by Open-I Research at Itsy Bitsy Radio’s initiative. The study […]
Heidi, Santal and Zewa lead in a top of FMCG brands made by GfK Romania
Heidi (chocolate products) ranks 1st in a top of FMCG brands that gather most trust from Romanians, according to GfK National Brands & Private Labels Drivers. Second place goes to […]
Loyalty and CRM Forum: How should brands manage their customer relationship?
The idea of focusing brands attention on customers and not on profit, was conveyed at the Romanian Retail Convention earlier this month, but at Loyalty and CRM Forum (November 21st […]
Romanian Starcom’s HumanGraph Experience 8: Generations under the microscope
Starcom Romania continues the series HumanGraphExperience with a new infographic, “Generations under the Microscope”, in which it identifies the common points and differences when it comes of media consumption between 3 generations: […]
IAB Forum – Studies on Romanian internet users and digital’s impact over brands
More studies on Romanian internet user’s comportament and on the impact digital has over brand objectives will be presented during 2013 edition of IAB Forum Romania. At the 3rd edition […]
Lady Speed Stick & Mennen Speed Stick, in campaign against “sweaty situations”
Lady Speed Stick and Mennen Speed Stick launched, in June, a new image campaign, that highlights creatively the new positioning for deodorants in Colgate-Palmolive’s portfolio. The campaign uses a holistic […]
Bergenbier and Staropramen entrusted their PR to 2activePR
2activePR took over, starting June, the PR duties for Bergenbier and Staropramen, beer brands belonging to Bergenbier S.A. (part of Molson Coors Central Europe). The selection of the PR agency […]
Study: Romanians appreciate the most Milka, Nokia, Adidas, Dacia or Nivea
ICERTIAS – Best Buy Award – Romania 2013/2014 is the 1st “Best Buy Award” research study made in Romania and showed that brands such as Milka, Nokia, Adidas, Dacia or […]
More beer brands from Ursus Breweries to have their communication handled by The Practice
Starting May, The Practice became the PR agency for Timisoreana, Ciucas and Stejar, brands in Ursus Breweries portfolio. Ursus made its decision after a pitch that took place in the […]
Starcom MediaVest puts youth fun habits in a new infographic
Starcom MediaVest continues its series of infographics reunited under the umbrella “HumanGraphExperience” with a new one, “The Pursuit of Fun“, which surprises this time the entertainment habits of young people, one […]