Tag: BRAT
Public debate launched by Romanian BRAT on the new code on personal data handling in marketing and online advertising
Romanian Bureau for Transmedia Audit (BRAT) launched a public debate for the first version of a Code regarding the handling of personal data in marketing and online advertising sectors. The […]
BRAT launched SAO, first study in Romania to measure OOH audience
Romanian Bureau for Transmedia Audit (BRAT) launched SAO (Outdoor Audience Study), a study aimed to estimate the audience of OOH panels and profile those getting in contact with them. SAO […]
Romanian BRAT makes public more internet audience and traffic data
BRAT (Romanian Transmedia Audit Bureau) announced that, starting march, its website will make publicly available new performance indicators essential to evaluate websites, such are: total audience, audience on target groups […]
Romanian BRAT: Ad investments increased 2% in H1 2015
Romanian Transmedia Audit Bureau (BRAT) made public the first data on ad budgets trends for the first half of 2015 for print, radio, internet and outdoor. According to this data, the […]
Oxygen became member in Romanian Transmedia Audit Bureau (BRAT)
Romanian independent agency Oxygen, provider of integrated communication solutions with focus on digital, became member of Romanian Transmedia Audit Bureau (BRAT), as part of company’s strategy to develop its capabilities […]
Romanian BRAT introduced a new category of members, PR and creative agencies
The Managing Board of Romanian Transmedia Audit Bureau (BRAT) decided to introduce a new category of members, namely PR and creative agencies, according to a decision made on May 13th. Simultaneously, […]
SATI study: Romanians lost their interest in news, got hooked on clothes and fashion
Romanians lost their interest in news, auto and sport info, but acquired an increase appetite when it comes of fashion / clothes, as their daily internet usage showed, according to […]
Last stage of BRAT’s auction to select the mobility study provider for OOH Audience Study
Romanian Bureau for Transmedia Audit (BRAT) prepares the last stage of the auction which aims to designate the providers of the mobility study part of OOH Audience Study (SAO). The […]
Romanian Transmedia Audit Bureau (BRAT) to release first online audience data for rural areas
Romanian Transmedia Audit Bureau (BRAT) announced the launch, on March 6th, of the first audience results for webpages in rural areas, according to SATI (Internet Trafic and Audience Study). The […]
Romanian Transmedia Audit Bureau and TailWind, together for a special edition of Media Research Day
The importance of data on digital media consumers, online sales automation phenomena and new data related to Internet’s usage in rural areas are just a few of the subjects to […]