Tag: BRAT
Romanian ABC: Romanian newspapers – circulation down in 2nd trimester of 2012
Romanian newspapers posted, between April-June 2012, a decrease of circulation compared to the similar period of 2012, with the most sold titles during the period being tabloids, Click! (Adevarul Digital Media) […]
Name change for Romanian ABC, to reflect its full activities
Romanian Bureau for Circulation (Romanian equivalent of foreign ABCs) decided, during its general assembly, to change its name to fully reflect the entire range of activities and measurements it offers […]
Romanian ABC to change name in 2012
Romanian Bureau for Circulation Audit (BRAT) will change its name in 2012, aiming that the new name to include the entire activity of the institution – circulation audit, National Study […]
BRAT: Rate cards online advertising value in September – Euro 8.5M
BRAT (Romanian Bureau for Press Audit) released data from MIPO (Investment Monitoring in Online Advertising) study for September 2011, that shows that online advertising investments, estimated at rate cards, reached […]
Romanian press advertising – H1 2011
In the first semester of 2011, print advertising investments surpassed Euro 97M, an amount estimated on rate cards for Romanian publications included in MIP Written Press study (Montoring Investments in […]
Romanian ABC launches 2 new courses of Media School
BRAT, Romanian ABC, will launch 2 new courses of Media School, with support from UAPR (Romanian Union of Advertising Agencies), ARMA (Romanian Association for Audience Measurement) and IAA – Romanian […]
Romanian Audit Bureau of Circulation will monitor radio ads investments
Romanian Audit Bureau of Circulation (BRAT) started monitoring the radio advertising investments, through MIP Radio, the second service of this kind in BRAT studies portfolio. Previously, BRAT launched, in January, […]
10 years later, Romanian ABC study is reinventing itself
10 years after the official launch, Romanian ABC study – SNA FOCUS – relaunched with a new methodology. Last week, Romanian ABC – BRAT – launched the new SNA Focus […]
BRAT: Euro 30m invested in Romanian print advertising in March
According to the latest results published by BRAT (Romanian ABC), print advertising attracted around Euro 30M in March 2011, 22% more than February. Out of those money, 38% represent promotion […]
Dragos Stanca, member in Romanian ABC’s board
Dragos Stanca, Managing Partner Q2M, is one of the 3 new members of Romanian Bureau for Circulation Audit (BRAT – Romania version of ABC), along with Lucian Ionita, Publisher Director […]