Tag: budgets
UK: Advertising spend up 3% in H1 2013, all time high forecast for 2014 – an all time high
UK advertising spend rose 3% in H1 2013, which lead to a revised forecast for 2014, that points out to an all time high of £18.7bn in money spend for advertising, […]
ZenithOptimedia: Stable ad growth in 2013 paves way for recovery in 2014 and 2015
The global advertising market is set to enjoy the same healthy rate of growth experienced in 2012 – which saw ad spend boosted by the London Olympics and the US elections […]
Media Fact Book Initiative 2013: Performance media – biggest increase of ad budgets attracted in 2012
Initiative Romania launched Media Fact Book 2013, the 17th edition of the study that makes a complete analysis of Romanian media market, highlighting market’s transformations during 2012 and perspectives and […]
ROADS: Romanian online advertising in 2012 – RON 98.6M
The total reported value of Romanian online advertising market in 2012 is of RON 98.6M, according to a newly released wave of ROADS, a study made by PwC Romania and […]
Digital Fact Book: Romanian digital market, expected to grow in 2012 to Euro 65M
Digital market will grow up to 65 million euros in 2012, a 21% increase compared to 2011, according to the second edition of HyperActive’s Digital FactBook (DFB). The estimate includes […]
MFB: Romanian TV to attract Euro 190M ad investments in 2012
According to Media Fact Book, Initiative analysis made public on Wednesday, TV keeps its supremacy as the main channel that attracts advertising budgets in 2012 also digital had a steep […]
A GfK study on Romanian social media investments, to be presented at Marketing 360
GfK Romania will make public, at Marketing360 conference, a study on Romanian companies investments in social media. According to preliminary data, in 2011, 37% of the companies directed to social […]
ROADS: Financial sector – the biggest investments in online advertising in S1 of 2011
Romanian financial sector had the biggest investments online in the 1st semester of 2011, followed by telecom, motor and food sectors, according to ROADS (Romanian Online Advertising Study), realized by […]
BRAT: Euro 30m invested in Romanian print advertising in March
According to the latest results published by BRAT (Romanian ABC), print advertising attracted around Euro 30M in March 2011, 22% more than February. Out of those money, 38% represent promotion […]
Nielsen: Super Bowl – advertisers battle to keep people glued on tv
Super Bowl is both a sport event and an advertising event, during which advertisers battle to keep viewers glued to the TV for the commercial breaks.