Tag: business
Publicis Groupe bought Practia
Publicis Groupe acquired Practia, one of Latin America’s leading independent technology companies and provider of digital business transformation services. Practia will become part of Publicis Sapient, Publicis Groupe’s digital business […]
Darko Silajdžić is leaving DDB to establish Imminent
After eleven years at the agency, Darko Silajdžić is leaving the position of Executive Group Chairman DDB Prague. His next steps lead to fashion and culture. Its former department DDB […]
Romanian Lowe Group launched Path, specialized data analysis & interpretation unit for group’s agencies’ clients
In response to the need for businesses to quickly adapt to the speed at which the consumer behavior changes, Lowe Group Romania launches Path, the unit specialized in analyzing and […]
idverde appoints Richard Blumberger as Group Chief Financial Officer
Olivier Brousse, CEO of the idverde group, has announced that Richard Blumberger has been appointed Group Chief Financial Officer (CFO) as from 16th January 2023. He will report directly to […]
Publicis Groupe Announces Advertise BG Acquisition in Bulgaria
Publicis Groupe acquired Advertise BG, one of the leading performance marketing agencies in Bulgaria. The strategic acquisition will further reinforce Publicis Groupe Bulgaria’s competencies in digital transformation, adding firepower to […]
Ogury names Geoffroy Martin as Chief Executive Officer
Ogury, the global leader in personified advertising, today announced the promotion of former COO Geoffroy Martin to the position of Chief Executive Officer. Former Ogury CEO Thomas Pasquet, who co-founded […]
Hawk expands its programmatic DOOH offering through global agreement with Hivestack
Media and insights platform Hawk has announced a strategic international partnership with Hivestack, the world’s leading, independent programmatic digital out-of-home (pDOOH) ad tech company. Hawk is a leading European player in omnichannel digital […]
Mediascope is the new creative agency for Beiersdorf in Romania
Mediascope became Beiersdorf‘s national partner in 2022, providing the company with creative services for trade marketing campaigns. Beiersdorf is considered the inventor of modern skincare and is the company that […]
Raptor PR became Agency of Record for Kinetix, Sandsoft Games & Bidstack
Raptor PR, a leading b2b communications agency for video games, web3 gaming, and media brands, today announces three new business wins. These include Kinetix, a metaverse platform for user-generated 3D […]
Axa and Publicis Conseil launch a pan-European campaign targeting small businesses
AXA is celebrating the entrepreneurial courage and resilience of small and very small businesses in its new pan-European campaign designed with the agency Publicis Conseil. These “small” businesses are however […]