Tag: buying
Accenture selected UM as strategic media planning and buying partner
Accenture selected UM (division of IPG Mediabrands) as its strategic media planning and buying partner to further enhance Accenture’s digital- and mobile-first strategy and commitment to innovation. Making meaningful connections demands responsiveness–offering […]
Toyota Motor Europe appoints The&Partnership to consolidate its creative, content, digital planning and media buying business
Toyota Motor Europe has appointed The&Partnership to consolidate its creative, digital, content and media planning and buying business. The&Partnership will set up a bespoke, integrated network of dedicated hubs for Toyota, supporting Toyota’s transition towards […]
Magna Global on the state of programmatic industry, with “The International State of Programmatic”
Magna Global, IPG Mediabrands’ strategic global media unit and leader in media intelligence worldwide, released recently “The International State of Programmatic”, the latest research on the state of the programmatic industry […]
UPS Pulse of the Online Shopper: European consumers want choices and convenience when shopping online
UPS Pulse of the Online Shopper Europe Study, made by comScore and UPS (NYSE: UPS), was just released and analyzes what online shoppers are looking for in the customer experience – from […]
GfK: Increased importance for internet and technology in Romanians’ buying decisions
Internet penetration in Romania increased constantly during the last couple years, reaching 53% at national level an at 63% in urban areas among people aged over 15 years old, in […]
GfK study: When it comes of gadgets, Romanians prefer to buy the new ones
Romanians prefer to buy new IT and Telecom products, although their buying power decreased during the last years, and 82% of the ones that own a mobile phone – normal […]
GfK follows the complete route of the modern buyer, online and offline
GfK Romania launches PurchaseJourney.dx, an innovative methodology that analyses for the first time consumers’ conduit in an integrated manner, both online and offline, during the entire process of making a […]
GfK study: Discount stores – most wanted for shopping by Romanian consumers
Modern commerce is in a continuous change, with Romanian retailers making their presence felt both with a big number of stores, but also with intense promotional activities in media. In […]
Okazii.ro: Jewels Romanians are looking for online
Okazii.ro released a study that shows that the most looked for jewels by Romanians are engagement rings, Shamballa bracers and Swarovski necklaces. The conclusions are based on the researches made […]
GfK study: Internet changes the traditional buying decision process
84% Romanian urban internet users took in consideration more brands than the ones they initially had in mind after researching over the internet in order to find information related to […]