Tag: buzz
Belts and boobs – main stars in a Romanian campaign aimed to convince drivers to wear the seat-belt
Romanian Automobile Club (ACR) decided to drop the classical approach when it comes of road safety education, as it fails to convince the drivers, and embraced a new and buzz generating […]
Romanians expressing their opinions: more ranting and criticism online than offline
Romanians rant more and are more critical online than offline, according to a GfK Romania research that studied Romanian consumers’ opinions regarding the influence of word of mouth. According to […]
GfK Romania: Romanians rather praise than criticize the products they use
Romanian rather praise than criticize the products they use, according to a marketing research made by GfK Romania to study Romanian consumers opinion regarding the influence of word of mouth. […]
Vuvuzela – annoying for the world, yet a branding instrument for South Africa?
With or without intention, South Africans put their own mark on 2010 World Cup. It doesn’t matter this year’s competition branding had a lot of effort behind, including in what […]
Nike ad beats official sponsors for online buzz
Nike’s "flashforward" World Cup TV ad campaign had more impact on the public than the marketing effots of the official tournament sponsors such as Adidas and Coke/ Nike’s ad, a […]