Tag: campaigns
Madalin Munteanu, Pandorra Story Style: AI is a game-changer in terms of efficiency and impact in our campaigns
AdHugger continues its series about the Romanian PR industry with Mădălin Munteanu, Communications Manager at Pandorra Story Style, discussing about how the agency sees the landscape at this moment, the […]
AdForum´s Business Creative Report: a ranking of the world’s most awarded ads
The most awarded advertising campaign in the world in 2023 was “McEnroe vs. McEnroe” by FCB New York for Michelob Ultra, the report found. Now in its seventh year, AdForum’s Business […]
Romania: New Moon takes over integrated communication for Cargus
Romanian full service digital agency New Moon became the integrated communication partner in Romania and region for Cargus, leader in courier services on local market. The agency will develop and […]
Bidstack raises $11M for US expansion
Bidstack, the in-game advertising and video game monetisation platform, announces it has raised a total of USD $11 million in a new round of funding. This includes a $6 million […]
Irina Manole (Oxygen): „Consumers, partners and employees are increasingly asking for information about the companies’ sustainable practices”
Oxygen is the first integrated communications agency in Romania to offset its carbon footprint and become carbon-neutral. The agency also launches a new department providing companies strategic consulting and communication […]
Minio Studio launches Creative Chaos, the first local documentary about advertising campaigns
Minio Studio launches Creative Chaos – a short how it’s made documentary, that follows step by step the stages of building an ad campaign, from briefing to evaluation. The project […]
Diversity media network Brand Advance extends partnership with Brand Metrics
Following a year with the Swedish technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – diversity media network Brand Advance has agreed […]
Adnami signs agreement with Matterkind to deliver high-impact formats programmatically across Nordic markets
Danish Adnami, specialized in programmatic, high-impact advertising solutions, has signed a partnership with Matterkind to help the activation intelligence company optimize campaigns across all four Nordic markets – Sweden, Denmark, […]
Reveal Marketing Research study: More than half of Romanians believe that Valentine’s Day and Dragobete ads improve the brand image
February is an opportunity for brands to promote their products or services with various holiday promotions, whether it’s Valentine’s Day or Dragobete. Reveal Marketing Research conducted a study that analyzed […]
AdForum Business Creative Report 2020: Burger King – most awarded brand in 2020
AdForum has released the 4th edition of its Business Creative Report, a unique ranking of the world’s most awarded brands, agencies and campaigns by individual business sector. The only ranking […]