Tag: Carlsberg
Mads Mikkelsen deals with the person responsible for Carlsberg’s old beer in UK. Probably.
Carlsberg brand philosopher Mads Mikkelsen returns to UK TV screens this May, as part of Carlsberg UK’s ambition to tell 97% of UK adults about new Carlsberg Danish Pilsner. The […]
Carlsberg turns real Youtube reviews into radio ads
YouTube is filled with tons of beer reviews: videos made by beer-enthusiasts from all over the world tasting beers and sharing their honest findings. The reviews are often recorded from […]
Carlsberg launches its new Danish Pilsner by sharing some of the Mean Tweets written about its old beer
Carlsberg has marked the launch of its new Carlsberg Danish Pilsner in UK by sharing some of the meanest things people have tweeted about its old beer in a bold, […]
Carlsberg premieres two new films in “Betterment” campaign by Fold7
Carlsberg and Fold7 have announced two new films as part of the existing Betterment campaign, which will air in Denmark before rolling out across other European markets. “The Delivery” dramatises […]
Carlsberg enlists 6 Brits to build the world’s 1st waterfall-powered pub
In a world first, Carlsberg teams up with creative agency, Fold7, and production company, Armoury, to launch a waterfall-powered pub off the back of a new four-part documentary series, ‘Build […]
Superbrands Romania celebrates 10 years of promoting branding excellence
Superbrands Romania celebrated a decade of evaluating and promoting branding culture, a milestone celebrated in the Superbrands Gala honouring major brands in Romania. The anniversary event hosted the awards ceremony […]
Duval Guillaume and Carlsberg show the power of Football
Carlsberg worked with Duval Guillaume and came up with a material – Carlsberg Border Football – that shows how football unites people without taking in consideration the borders. #BorderFootball campaign was […]
Carlsberg puts friendship to the test, in a new campaign
Carlsberg, one of the world’s leading beer brands, has released its new online campaign, signed by Duval Guillaume. The new online film has a twist to the tag line “That […]
Carlsberg to support Premier League during the next 3 years
Carlsberg and Premier League closed a 3 years agreement, with Carlsberg becoming the official beer of the British football competition. The partnership will cover 3 seasons, starting season 14 in […]
Fans’ camps, the Carlsberg way of living UEFA Euro 2012
Carlsberg, one of the traditional sponsors of European Football Championship, encourages European football fans to enjoy UEFA Euro 2012 experience, by attending to special activities that take place in Fans’ […]