Tag: cars
Lime and Cutwater – on harsh realities of car ownership and alternative of E-Bikes & E-Scooters
Lime, the world’s largest shared electric vehicle company, has partnered with creative and media agency Cutwater to launch a national OOH campaign spotlighting the harsh realities of car ownership. The […]
Halal Amsterdam ousts clichés from car advertising
Amsterdam creative studio HALAL has created a new campaign called ‘This is Not a Car’ for disruptive mobility brand Lynk & Co. With this new campaign – shot by a […]
BMW launches Virtual Viewer
BMW launched the car brand’s first augmented reality tool in the UK, the BMW Virtual Viewer. During the pandemic, BMW showrooms across the UK have had to close for the […]
Owen Wilson to be the voice in a campaign for TrueCar
Owen Wilson, award-winning actor, producer and writer, will lend his voice to a series of new broadcast spots for TrueCar, negotiation-free car buying and selling platform. The campaign is aimed at promoting […]
The Gunn Report presents ’50 Years of Best Car Ads’ selected by legendary Havas adman Jacques Séguéla
The Gunn Report has released a special Showreel of 50 Years of Best Car commercials as selected by legendary Havas adman, Jacques Séguéla. Featuring iconic and much loved commercials that […]
mediaTRUST analysis: Premium car brands’ media and advertising visibility in Romania
mediaTRUST Romania made an analysis on media and advertising visibility for the main premium brands from the automotive industry. BMW, Audi and Mercedes continue to compete for the first place […]
Mini-Rabla program, the start of Opel’s Rableparcate.ro platform
“Come with your little car and go back to play with an Opel” is the message that Opel partners in Bucharest sent to kids that visited their showrooms on Children’s […]
Top automotive brands with the biggest advertising volume in the first five months of 2013
Despite the negative forecasts on market’s evolution, car makers keep promoting their products. mediaTRUST made an analysis and spotted the most visible car brands, from advertising’s point of view, during […]
Lowe&Partners and Omniasig VIG launch the 1st “All Risk” Casco in Romania
Lowe&Partners developed the campaign for the launch of a revolutionary product on Romanian car insurances market, Viva Casco “All Risk” for Omniasig VIG. The idea of the campaign started from […]
Dacia, Ford and Renault – most present in traditional media, BMW – 2nd in online
Dacia, Ford and Renault are the most present car brands in traditional media, while BMW entered in online ranking directly on the 2nd place, according to a Mediafax Monitoring study. […]