Tag: Centrade
Romanian judge at EACA Euro Effies 2015
For the second year, Mona Opran, COO Centrade Integrated, is part of the EACA Euro Effies, European festival awarding the efficiency of advertising campaigns. Mona has over 19 years of experience in […]
Centrade Romania and Milka celebrated love in February
Centrade Romania and Milka celebrated love in February, with a campaign covering both the international Valentine’s Day and the local Dragobete. Because chocolate and love go hand in hand, “I love Milka” pralines were, in the campaign, […]
Centrade Romania signed the launch campaign for HBO Europe’s series Umbre
Centrade Romania signed the launch campaign for the series “Umbre” (“Shadows”), produced by HBO Europe and directed by Igor Cobileanski and Bogdan Mirica. The campaign – which ran during the first season of the […]
Publicis Group acquired Zenith Romania
Publicis Groupe acquired today Zenith Romania, taking over the majority control of the agency, according to a press release.Zenith Romania was previously affiliated to the group and was operating, on […]
Former Citibank, Rohith Murthy takes the lead of NABE Labs (Centrade Group)
Rohith Murthy, that managed until recently the eBusiness division within Citibank, will join Centrade Group, heading the newly created digital division NABE Labs. Headquartered in Bucharest, NABE will innovate and […]
Saatchi & Saatchi made the launch campaign for Flexidepozit, a new savings product from Raiffeisen Bank
Saatchi & Saatchi made the launch campaign for Flexidepozit, a new savings product from Raiffeisen Bank. The agency signed both the positioning strategy, the advertising campaign and the naming of […]
MediaIQ study: McCann Erickson, most mentioned in Romanian media in the last 6 months
According to a monitoring report realized by MediaIQ, McCann Erickson was the most mentioned communication group in Romanian media,with 153 apparitions in the 780 media sources monitored during the last […]