Tag: Channel Factory
Integral Ad Science and Channel Factory announce Channel Science, 1st combined YouTube product for Brand Safety and Campaign Optimization
Integral Ad Science (IAS) and Channel Factory today announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies’ technologies through a single […]
Channel Factory promotes Robert Björk to MD following period of significant growth
Channel Factory, a global technology platform that maximizes both performance efficiency and brand suitability for advertisers on YouTube, announced that Robert Björk has been promoted to MD for the Nordic […]
Robin Zieme (partner EMEA Channel Factory): How to ensure brand safety is not a simple tick-box exercise?
Robin Zieme, partner, EMEA at Channel Factory offers simple tips to ensure brand safety during a time of crisis. Even among premium brands, there is still sometimes a sense that […]
Contextually Aligned Ads Drive a 93% Increase in Brand Awareness, University of Southern California and Channel Factory Find
Channel Factory, a global technology and data platform that maximizes performance efficiency and brand suitability on YouTube, announced findings from a new study that show contextually aligned ads drive a […]
Channel Factory selected to join YouTube Measurement Programme
Channel Factory, a global technology and data platform that maximizes performance efficiency and brand suitability on YouTube, announced that the company has joined the YouTube measurement programme as a brand […]
Channel Factory Survey: Consumers go to YouTube for uplifting content during COVID-19
Channel Factory, a global technology platform that maximizes both performance efficiency and brand suitability for advertisers on YouTube, today announced the results of a new survey that shows that people […]
Channel Factory Launches Office in Munich, Germany To Drive Growth in DACH region
Channel Factory, the world leader in YouTube brand suitability and ad performance on YouTube, today announced that Paco Panconcelli will be joining the EMEA team as Managing Director, DACH. Panconcelli […]
Women in business about inclusivity and diversity, on International Women’s Day
International Women’s Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating women’s […]
Channel Factory continues expansion in the UK, Russia and Denmark with senior hires
Channel Factory, the world leader in content alignment, brand suitability and ad performance on YouTube, announced a series of strategic additions to their European team, including Ajay Daved, Mark Butt, […]
Channel Factory reveals results of brand suitability survey
Channel Factory, the world leader in YouTube brand suitability and ad performance, today announced the results from their recent Brand Suitability Survey. The survey sample included brands from US and […]