Tag: Cohnandjansen JWT
CohnandJansen JWT to provide creative services to BCR, after winning a pitch for the account
In pitch since the start of the year, the advertising account of Romanian Commercial Bank (BCR) was won by CohnandJansen JWT, appointed to handle bank’s ad creation duties. The agency, previously […]
Iulia Niculae, CohnandJansen JWT: A day in a life of an Account Director
My day as an account director can be described as full with meetings (status with the team, brainstormings, presentations), organizing activity (to do lists, briefings, budgets, all the necessary procedures), […]
A day in a copywriter’s life
I’m taking advantage of this article’s headline to mention that once you enter the advertising world, you won’t have “a life”. But “a copywriter’s life”. A paradox, if we compare […]
Floriol brings back to Romanians the life lust with a new campaign
Floriol brings back to Romanians the life lust with a new image campaign, which mixes varied recipes, healthy choices, unusual combinations of ingredients and a new product. The new campaign started […]
CohnandJansen JWT: Gamification is a natural step within the digital strategy
Recently, CohnandJansen JWT came up with a new campaign for Jacobs3in1, a campaign that uses gamification as a way to engage and involve consumers. Gamification is a novelty for the […]
Jacobs 3in1 hires relaxation fans, in a campaign signed by CohnandJansen JWT
Jacobs 3in1 hires relaxation fans, in an integrated campaign signed by CohnandJansen JWT which introduces, for the first time in brand’s history, the gamification concept. After last year’s repositioning, when Jacobs 3in1 entered the […]
Cabernet on real men’s understanding – a CohnandJansen JWT campaign
CohnandJansen JWT signs the promotional campaign “A wine men can understand” for Cabernet de Samburesti, a Valvis Holding brand. As a rough wine, the brand is a wine dedicated to […]
Romanian CohnandJansen JWT launched Taca Paca toys
Romanian CohnandJansen JWT launched Taca Paca toys. Same as the outdoor panel from Arthur Verona street in Bucharest, this is an agency project, that transforms toys in a donation tool. […]
Romanian Achievements Collection, a campaign signed by CohnandJansen JWT for Petrom
CohnandJansen JWT signs the campaign “Romanian Achievements Collection” for Petrom, campaign that starts with a national promotion running between September 16th – December 15th and that has support online, TV, […]
Romanian Effies – the days after
Another Romanian Effies edition passed and the best and most efficient agencies were selected by a reputed jury and awarded during a Gala, that took place at Romanian National Opera […]