Tag: comScore
Anzu and Comscore Announce Low Invalid Traffic Across Mobile In-Game Ad Campaigns
Nine months after Anzu, the world’s most advanced in-game advertising company, added Comscore’s leading digital campaign measurement to its reporting, the two companies have announced an average Invalid Traffic (IVT) […]
Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement of Display and Video
Comscore announced a new agreement to provide Anzu, the world’s in-game advertising leader, with Comscore’s industry-leading Validated Campaign Essentials (VCE®) and Comscore Brand Survey Lift™ solutions for mobile campaigns. The […]
The Independent became the UK’s largest quality news site
The Independent has overtaken theguardian.com to become the largest quality digital newsbrand in the UK, posting 24.5m UK unique visitors for the month of November according to Comscore figures. The […]
comScore’s “Global Digital Future in Focus” – a snapshot of international multi-platform consumption
comScore published its 2018 international digital overview, “Global Digital Future in Focus”, which provides a snapshot of desktop, smartphone and tablet usage around the globe, examining how audiences and content […]
comScore introduces free viewability measurement to broaden trust across global digital ad market
comScore announced that it will offer free viewability measurement to clients across global markets. comScore Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability […]
Google selects comScore as brand safety measurement provider
comScore announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube. The new collaboration is part of Google’s efforts to provide advertisers […]
comScore: +14% in 2015 – to $70BN – for US Holiday digital commerce spending on desktop and mobile
comScore, global media measurement and analytics company, reported its official spending forecast for November-December 2015 holiday season. According to this forecast, total online retail spending will reach to $70.1BN, up 14% compared to previous […]
IPG Mediabrands to measure digital campaigns ratings with comScore
comScore announced IPG Mediabrands has selected the company as its strategic partner for digital campaign measurement. IPG Mediabrands will use comScore validated Campaign Essentials as a preferred solution for measuring […]
ComScore: 1 in 7 Europeans owning smartphones use it for online purchases
European mobile retail audience grew by 43% over the past year, with 20% of smartphone users accessing online retail sites and apps using their device. Moreover, 1 in 7 European […]
UPS Pulse of the Online Shopper: European consumers want choices and convenience when shopping online
UPS Pulse of the Online Shopper Europe Study, made by comScore and UPS (NYSE: UPS), was just released and analyzes what online shoppers are looking for in the customer experience – from […]