Tag: comScore
Cyber Monday – $1,46BN spent in one day
Cyber Monday saw $ 1.46BN spent online in US in one day, 17% up compared to last year, this being the heaviest online spending day in history and 2nd day […]
comScore puts Mobile Future in Focus
comScore released 2012 Mobile Future in Focus, annual report examining mobile and connected device landscape, through an exploration of key trends driving smartphone adoption growth, mobile media usage in categories […]
Study: Smartphones and tablets are driving shift in European media consumption
comScore and Telefónica Germany made public the results of “Connected Europe” study, that concludes that smartphones and tablets drive shifts in European media consumption. Not too long ago, consumers depended […]
Gemius won an auction to make online audience studies in Czech Republic
Gemius, leader company in online research for EMEA, won an auction to make the online audience studies in Czech Republic. The Czech association of online marketing and advertising industry, SPIR, […]
comScore makes AdEffx Campaign Essentials available in Canada
comScore, a leader in measuring the digital world, announced it made available AdEffx Campaign Essentials in Canada. This is a campaign audience validation tool used by digital marketers, agencies and […]
comScore to measure internet audience in Czech Republic
comScore, company specialized in measuring digital world, won a three-year contract from Czech Association for Internet Advertising (SPIR) to be the official source of record for Internet Audience Measurement for […]
U.S. online display advertising market – 1.1 Trillion Impressions in Q1
U.S. online display advertising market delivered almost 1.1 trillion impressions in the first 3 months of the year, with Facebook.com accounting for around a third of it. Facebook delivered 346 […]
Netherlands, 1st worldwide in penetration for Twiter and LinkedIn
Netherlands ranks number one worldwide in penetration for Twitter and Linkedin, according to a comScore Media Metrix study, that reveals that the Dutch social networking market continues to grow strongly […]
comScore lanched globally Digital Analytix
comScore launched globally Digital Analytix, solution in web analytics that enables digital marketers and analytics professionals to conduct in-depth research on site-level activity through this highly agile and flexible data […]
Europe’s digital year, reviewed by comScore
comScore released “2010 Europe Digital Year in Review”, a report showcasing the digital landscape in Europe in 2010 and the trends for 2011. This is the 1st edition of the […]