Tag: concept
Lindex launched ‘Underwear for life’ concept
Swedish fashion brand Lindex is taking further steps in its efforts to create inclusive and relatable communication. The new concept ‘Underwear for life’ puts women at the center, and as […]
McCann Romania won eMag in October and signs company’s Christmas campaign
McCann Worldgroup Romania made its first integrated campaign for eMAG, client that got into its portfolio in October 2020. The campaign is the Christmas one, developed around “A job for […]
Serviceplan Group Belgium launched the inaugural virtual ÜberCreative team
Serviceplan’s Belgian House of Communication are piloting an innovative new concept of a virtual ÜberCreative Department. The department will be headed up virtually by Serviceplan Group’s Worldwide Executive Creative Director […]
Green Group,Romania’s first industrial recycling park, rebranded
Green Group, the first recycling park in Romania and one of the biggest in Europe, finalized in April its rebranding process, which consists in a new visual identity and a […]
pastel develops themed campaigns for the ”1 Minute” chain, Lagardere Travel Retail Romania group’s retail concept
pastel agency communicates for the international Lagardere Travel Retail group. The collaboration started at the beginning of this year, when the agency won the communication pitch involving themed campaigns for […]
WineWay, new market concept launched by Foodwise for Halewood on Romanian market
Romanian Foodwise Marketing, creative hub specialized in developing projects for food&beverages industry, launched on the local market a new concept, for Halewood Wines&Spirits. The project was developed on behalf of the […]
Bucharest International Biennale for Contemporary Art will use billboards for the first time to exhibit artworks
The curator of the seventh edition of Bucharest International Biennale for Contemporary Art will use a novel approach to bring art closer to people in the public space. This is […]
R/GA’s Anthony Baker to share his know-how at #ICEEfest, in Bucharest
The organizers of ICEEFest (Interactive Central & Eastern Europe Festival) announced that Anthony Baker, Technological Director R/GA London, joins the line-up of speakers who will share their know-how during the […]
Hello Menthol made the interior design and branding for Plastilina
After creatively arranging Acuarela in 2012, Romanian strategy and multidisciplinary design studio Hello Menthol conceived and implemented the project to reconvert a house in old Bucharest into a culture and relaxation […]
A Tempo Advertising concept, in 2014 Night of Ads Eaters’ international selection
The ad made by DaKino Diud for Night of Ads Eaters 2013, starting from “Zombies” concept, developed by Tempo Advertising, was included by Jean-Marie Boursicot, the creator of the event, […]