Tag: consumer
IAB UK – 1st in Europe roll out a campaign to educate consumers on online behavioral advertising
IAB UK launched an ad campaign to give consumers greater control over targeted online ads, with the initiative aiming to drive consumer awareness, provide info and enable consumer choice. UK […]
Cannes Lions introduces China Day, an one-day content program on Chinese advertising and consumer behavior
Cannes Lions and China Advertising Association bring China Day to Cannes. China Day is a program including a series of insightful forums presented by some of China’s industry thought leaders […]
HumanGraphExperience from Starcom – emotional benefit brands can offer consumers
Starcom MediaVest Romania continues the series HumanGraphExperience with Currency Beyond Money, an infographic that presents the emotional benefits that it can offer to its consumers. The study came as consumers’ need to […]
Romanian Starcom MediaVest launched HumanGraphExperience infographics
Romanian media agency Starcom MediaVest launched HumanGraphExperience, aiming to offer relevant and constant info on the dynamics of consumers and brands relationship and the impact its evolution has over the […]
The mystery shopper is some sort of spy, according to a research
GfK Romania made a national study to verify the degree of knowledge related to the Mystery Shopping among Romanians and their perception towards this activity. At national level, 21% of […]
Agricola Bacau has a new identity, made by BrandTailors
Agricola Bacau, one of the biggest chicken meat producers in Romania, ended a rebranding process and adopted a new corporate identity, that is different from the product one. The rebranding […]
Saatchi & Saatchi is implementing EU consumers’ informing campaign
Saatchi & Saatchi launched the most recent EU campaign targeting Romanian consumers. The campaign has offline and online components, including PR strategy, social media, media relations, events Under the tag […]
Skol Land, men’s special place, promised in a new Euro 2M image campaign for Skol
Beer brand Skol and Romanian advertising agency Papaya launched a new image campaign, with Euro 2M budget, targeting men that are burdened by responsibilities and need to escape from the […]
Philips launches “Thank you for your choice” promotion in Romania
Philips Romania runs, from March to December 2012, a promotion under the slogan “Thank You for your choice”. Through this promotion, the company guarantees giving customers the money back in […]
Wunderman to handle consumer campaigns for Microsoft Romania
Wunderman was appointed to handle consumer campaigns for Microsoft Romania, following a pitch organized by the company. As a result, Wunderman will offer creative, strategy and online services for the […]