Tag: consumers
Wunderman Thompson ‘The Age of Re-enchantment’: Consumers want brand to wow them
Wunderman Thompson Intelligence released ‘The Age of Re-enchantment’, a report exploring how a tumultuous few years have left global consumers yearning for something more. Having surveyed more than 3,000 adults […]
United Media Services Study: For 1 in 2 Romanians, the winter holiday shopping starts in November or even earlier; Black Friday is a key moment to tick off some items from the shopping list
Consumer habits tell a lot about what the new trends will be and as the year comes to a closing we are not only looking back, but also at the […]
GlobalData: Influential media organizations are leaning towards retail as a powerful stream of revenue
The COVID-19 pandemic has created synergistic opportunities for media and retail companies, as consumers find themselves spending more time online. Large online media and entertainment organizations are now partnering with […]
Snap Inc., Alter Agents and Publicis Media – new data on AR in consumer shopping
Snap, Inc., Publicis Media and Alter Agents today released the findings of new research into the influence of augmented reality (AR) on the way people shop and engage with brands. […]
The Digital Divide: Research reveals discord between marketers’ actions and consumers’ behaviors
The ever-evolving digital landscape, with its ever-increasing online channels, is posing significant challenges on marketers to understand how best to interact with their customers. According to research announced by Upland BlueVenn, marketers are struggling to establish a unified customer experience due to the sheer volume of channels and devices they need to manage. The research further highlights the […]
Earthday.org asks the world to stream responsibly to help reduce carbon emissions
Climate change is an increasingly pressing issue in today’s society and carbon emissions are one of the main contributors. In a period when consumers are spending more time online than […]
White Bullet study reveals that 20% of ads on pirate websites place consumers at risk
A study conducted by cybersecurity and IP protection expert, White Bullet, has revealed that 20% of ads on pirate websites globally present a threat for consumers, with a high volume […]
Fever Unlimited launches new brand proposition and refreshed visual identity
Fever UNLIMITED has unveiled a new proposition and identity, reflecting the evolving way people interact with brands. The new proposition – ‘Inspiring Action in a World of Distraction’ – aims […]
BMW and Pinterest give UK consumers an immersive 360 viewing experience
UK consumers are looking on Pinterest for help planning more than ever and they want to focus on things they can control. The auto industry has merged into the fast […]
Zenith: Auto adspend to fall more than twice as fast as the market
Automotive advertising will shrink 21% in 2020, compared to 9% for the ad market as a whole In most countries, automotive advertising will recover rapidly in 2021, with the worst-hit […]