Tag: consumers
Stella Fridays to conquer Romania
Romanian advertising agency Lowe&Partners starts, in the end of August, a series of events that run under the umbrella “Stella friday”, a concept that will reach to the consumers in […]
Study: Praktiker Romania has a strong emotional tie with its consumers
Praktiker Romania is the first do-it-yourself retailer on top of chain stores, having the highest index of attachment with its consumer, according to “Emotional Branding” study, made by 360insights. The […]
GfK study: Discount stores – most wanted for shopping by Romanian consumers
Modern commerce is in a continuous change, with Romanian retailers making their presence felt both with a big number of stores, but also with intense promotional activities in media. In […]
McDonald’s launched a Romanian campaign with products inspired by local gastronomy
McDonald’s Romania continues its efforts to become a relevant brand in Romania, getting closer to consumers’ values and preferences. That’s why the fast-food chain decided to introduce, starting May 1st, […]
GfK reads emotions generated by commercials with EMO Scan
GfK announced it integrated EMO Scan, a new instrument to measure emotions, in its ad testing system. Available in Romania starting March 2013, EMO Scan analyzes, in real time and […]
Initiative: 10% of consumers influence the buying decisions of the others
10% of consumers are the ones that are influencing the buying decision for the other consumers, being “top influencers”, with 50% of them getting to recommend products or services online […]
real-, chills down summer heat launching the beer promotions season
real-, decided to fight against hot torrid Romanian summer and July’s unbearable heats by coming up with cold beer, as it introduced promotional offers for tens of types and brands […]
Payment with mobile, available via PayPal in UK high street retail stores
PayPal announced that its British customers can now use their smartphones and PayPal inStore app to pay at high street retail stores, as the service was launched on May 31st […]
GfK Romania: Romanians, more optimistic financially compared to last year
Romanians seem to be more optimistical from a financial perspective than they were a year ago, according to a new study made public by GfK Romania. The number of Romanians […]
US research company: Consumers won’t abandon cash to pay with smartphones
As the number of smartphone users increased by almost 50% in US, a survey by Radius Global Market Research shows that most Americans are quite skeptical of smartphone generated payment […]