Tag: consumption habits
Report by insights consultancy Think Stylist (UK) reveals nearly half of women have no cash for fun
Nearly half of UK women 25-45 (46%) spend their money on bills, leaving no money for fun, according to a new report, The F Word, The New Money Mindset of […]
Study: Romanians are afraid of data theft and feel they don’t control their money when making online and mobile payments
A recent study conducted by Reveal Marketing Research unveils the main barriers that prevent people from making online payments or using mobile banking applications for banking transactions. Although cash payments […]
Union global survey reveals the effects of Covid-19 on content consumption habits and attitudes to advertising
Union, a joint venture between 5 leading EMEA video technology providers, has today unveiled the results of a vital new consumer survey to help understand consumption patterns and attitudes towards […]
iSense study: Over half urban Romanians access social networks right after waking-up
Social networks are occupying an important place in Romanian consumers’ lives and 53% of them start their day by accessing social media, as shown by Romania’s Digital Marketing Report, compiled […]
RTB House study: Best weekdays for online purchases are Tuesdays and Wednesdays, between 2-4 PM and 8-11 PM
RTB House recently released a study on online purchases, pointing out that the best weekdays to buy online are Tuesdays and Wednesdays, with the preferred hours being between 2-4 PM […]
Study: TV Commercials, avoided by 80% of Romanians
Romanian consumers are avoiding the TV commercials, with 80% of them switching the channel during the commercial breaks, a study by iSense Solutions shows. The study was presented during Digital Marketing Forum, […]
ZenithOptimedia: For Millennials, understanding happiness is decisive for consumer-brand interaction
Millennials generation approaches happiness in a radically different way compared to other generations, a fact that has profound implications over brand marketing, according to the most recent global study – […]
GfK study: Half of Romanian capital’s inhabitans shop from malls
GfK Romania made a consumption habits study investigating where Romanians are shopping for their clothes. Bucharest is the city with most malls and this kind of commercial center is preferred […]
Study: Romanians spend only 100 mins/month on cultural activities
Romanians spend only 90 minutes per month for theater, cinema and art galleries and spend only 13 minutes per day reading, according to Mediafax, that quotes a study made by […]
Romanian Top Kids Brands: Kids prefer Coca-Cola, parents want to feed them dairies
Romanian children prefer Coca-Cola, while their parents want to feed them Napolact (dairies), according to Top Kids Brands, a study made by Open-I Research at Itsy Bitsy Radio’s initiative. The study […]