Tag: cosmetics
Romania: Oxygen adds Farmec to its portfolio
Full-service agency Oxygen extends its client portfolio and adds Farmec, the largest cosmetics manufacturer with 100% Romanian capital. Oxygen was chosen Farmec’s corporate and brand communication agency following a complex […]
Romanian cosmetics producer Farmec posts a 46% increase in sales for its online platform for 2019
Farmec, the biggest Romanian cosmetics producer, keeps developing its e-commerce segment and posted an accelerated increase of revenues for its online store, www.farmec.ro. In 2019, Farmec’s online sales increased by over […]
Rain and L’Oreal, mini-documentary on providing makeup matches for every skin tone
Full-service digital agency Rain signs new work for L’Oreal, a new mini documentary tells this story of an age-old problem in the cosmetics industry: providing makeup matches for every skin tone, particularly […]
Pick N Dazzle – customized beauty recommendation service tested on Romanian market before European expansion
Pick N Dazzle is a beauty service oriented towards women that want to stay in fashion and who get inspiration directly from experts. The start-up has its origins in Amsterdam […]
Nivea tops the cosmetic brands with highest advertising volume in Romania
Nivea dominates the top of cosmetics / personal care brands in Romania in terms of advertising volume, with 15,872 ads that run between January 1st – April 30th 2014, worth EUR 26,88M at rate […]
Rogalski Damaschin launched in Romania Paula’s Choice cosmetics brand
American premium cosmetics brand Paula’s Choice was officially launched on Romanian market during an event organized by Romanian agency Rogalski Damaschin Public Relations. The event took place on May 9th, at […]
Romanian singer Giulia becomes the face of Farmec Natural products range
Romanian singer Giulia Anghelescu became the face of Farmec Natural products range, the newest range of cosmetics from Farmec. The campaign runs under “Fall in love with life” tagline. For the launch […]
Chapter 4 Romania handles communication for Farmec SA Cluj-Napoca
Romanian PR agency Chapter 4 will handle entirely the brand and corporate communication for Farmec SA Cluj-Napoca, the biggest Romanian cosmetics producers and one of the most important players on […]
Cocoon Group Bucharest made the new packaging design for Aslavital range from Farmec
Cocoon Group Bucharest and Farmec S.A. successfully completed a new collaboration, the packaging redesign of the well-known range of cosmetics, Aslavital. Aslavital range’s formula has been improved with a unique recipe […]
Avon and Dove, most visible cosmetics’ brands in Romanian social media
Avon and Dove are the most visible cosmetics brands in Romanian Social media, after gathering 2,313 and, respectively, 1,365 mentions in social networks from June 2009 to June 2010.