Tag: Covid-19
2 out of 3 Romanians consider that they need to improve their social relations in the context of the pandemic
In recent years, the concept of personal development has grown in popularity, with more and more people enrolling in such programs, willing to learn how to become the best version […]
WARC Report: The global ad market -$63bn in 2020 due to COVID-19. Recovery to take min.2 yrs. Worst hit: traditional media
Global advertising spend is on course to fall by 10.2% – $63.4bn – to $557.3bn this year, led by sharp cuts in investment among the automotive, retail and travel & […]
Study: COVID-19 forces one of the biggest surges in technology investment in history
Companies spent the equivalent of around US$15bn extra a week on technology to enable safe and secure home working during COVID-19, reveals the 2020 KPMG / Harvey Nash CIO Survey. […]
Business Leaders’ survey: Data More Important Since Coronavirus
Pexels – CCO Licence In a recent survey conducted by Teradata and Vanson Bourne, business leaders cited the COVID-19 pandemic as a prime reason for their increasing reliance on data […]
Colliers: Most of the companies continue to hire people and expect to get in a better shape during 2021
Nearly three-quarters of landlords and tenants in the office market believe that the Covid-19 epidemics will continue to affect their operations and the overall business evolution will become satisfactory either […]
Starcom launched the first netnographic study that analyses the transactions of the online communities during the pandemic
The world knows new connections. Some that it accepts, some that it doesn’t. The social nature ones transform themselves in a new civic attitude, the personal ones into a new […]
Admixer survey shows how COVID-19 affected the Eastern European Advertising Industry
In June, the independent ad tech company Admixer surveyed ad tech vendors, brands, advertisers, and ad agencies to assess the impact of the COVID-19 crisis on the Eastern European advertising market. […]
Initiative launched the Media Fact Book 2020 report
At the level of the whole media market in Romania, the Media Fact Book analyzis estimates a drop of 16,5% in 2020 compared to 2019, up to the financial step […]
McCann transforms its social media pages into a TV station
McCann Romania launched McCann TV, an unconventional TV station that will transmit news and interviews with local and international personalities – entrepreneurs, artists, influencers, managers, CEOs, directors, advertising, media and […]
Geometry gets a ‘Handle on Hygiene’ with Sustainable Retail Innovation to combat COVID-19
Geometry, WPP’s end-to-end Creative Commerce agency, has re-deployed its ‘Handle on Hygiene’ innovation as part of the agency’s commitment to provide sustainable retail hygiene solutions amidst the current global pandemic, and for […]