Tag: creativity
Maserati chooses Herezie for new MC20 Cielo global campaign.
The Italian supercar manufacturer selected independent agency Herezie to bring to life the multi touch point campaign for “Cielo” the new Spyder version of the iconic MC20 model. The French […]
D&AD awards 2 Black Pencils amongst 155 Craft, 269 Advertising and 1 Collaborative Pencil winners
Following the first of two digital Award ceremonies that took place on 25 May at 7pm BST, D&AD announces 2 Black Pencils amongst Craft, Advertising and Collaborative winners. Since 1962, […]
Golden Drum moves from Portoroz to Rovinj, scheduled for end of September
Golden Drum is scheduled to take place on 23 September in Rovinj, Croatia, instead of Portoroz. The festival will be organized as a live event hosted by Weekend Media Festival. […]
H&M wins over the everyman by turning Pete Davidson into a fashion icon
H&M has launched a global brand campaign for their menswear line to help men around the world embrace their own style and be confident in every moment. The campaign “Wear […]
Philadelphia aims to “Leave Fewer Traces” in a sustainability campaign by Ogilvy Paris
Inspired by consumer insights, Philadelphia brings sustainability to its brand strategy and wants to leave fewer traces: from supporting the reduction of food waste towards being more sustainable from farm, […]
Morocco – Kingdom of Light, a new global tourism drive by BETC
After winning the account following a global new business pitch, BETC unveils the “Kingdom of Light” campaign with the ambition to support tourism and reveal the infinite beauty of this […]
Alexandre Girod and Julien Vergne, the creatives behind Outlaw Runners, join Marcel
Alexandre Girod and Julien Vergne, creative team behind the Outlaw Runners, Lacoste Give for Good, Orangina’s upside-down can, and Canal+ AiMEN campaigns, join Marcel Worldwide. Alexandre and Julien will evolve […]
Lacoste and BETC celebrate unexpected encounters in a new brand campaign
Since 1933, the Lacoste crocodile has transcended time, style and genre and was worn by people from all walks of life. Inspired by the diverse Lacoste community, the new campaign […]
Pringles launches ‘Stay in the Game’ campaign with binary code teaser
Pringles is revisiting the earliest days of computer gaming to tease its ‘Stay in the Game’-themed campaign launching in May, created by Grey London. A tribute to those who have […]
Herta and Ogilvy Paris, in campaign for plant-based Knacki
Herta, the #1 French delicatessen meat brand, created a plant-based sausage that looks, tastes and acts like the Knacki hotdogs kids love most. The creative solution is a series of […]