Tag: Dana Nae Popa
COPERA branding program is about the business owner’s courage to be creative and shout out what he thinks, feels, wants
COPERA Branding is a start-up dedicated and specially designed for the entrepreneurial environment in Romania. The COPERA program is founded by Dana Nae Popa, a 17-year-old entrepreneur with 20 years […]
The collaboration between Pastel and Canopy evolves into a strategic partnership
The independent Romanian agencies Pastel and Canopy promise creativity and strategy in online campaigns as they join forces to form a strategic partnership. This comes after an almost 5-year long […]
pastel and Unlock Market Research launch “Open Insights”
The new service is an online tool for qualitative research concluded with strategic and creative data interpretation, which enables a quick and open dialogue between brands and consumers. Unlock Market […]
pastel boosts its creative services with an integrated video department
pastel takes a giant leap in the development of its video production area, by covering, completing and putting the finishing touches on its own competencies in this department. Thus, the […]
pastel develops themed campaigns for the ”1 Minute” chain, Lagardere Travel Retail Romania group’s retail concept
pastel agency communicates for the international Lagardere Travel Retail group. The collaboration started at the beginning of this year, when the agency won the communication pitch involving themed campaigns for […]
New brand identity for pastel
The communication agency pastel repositions itself and has a new brand identity, following an ample transformation process which led to changing the business model in the context of a constantly […]
pastel gives voice to the rebranding campaign Autism Voice
„Rică nu știa să zică” (“Rică didn’t know how to say”) is the story of thousands of children with autism, that pastel told together with actors Marius Manole and Andi […]
IAA Young Professionals organizes the first YP Evening dedicated to the feminine entrepreneurship
IAA Young Professionals, the young professionals in advertising and communication in Romania association, organizes the first YP Evening dedicated to the feminine entrepreneurship, named “Her Business Story”. Students and marketing, […]
Laura Iane, appointed pastel’s new Creative Director
The advertising agency pastel has a new Creative Director, Laura Iane. She will coordinate the creative department and focus on developing the creative services provided by the agency. At the […]
Sun Plaza celebrated 7 years of sensations with pastel
Pastel, Romanian integrated brand experiences agency, developed and implemented a concept to mark the 7 years anniversary on local market for Sun Plaza mall. The agency won a pitch for […]