Tag: Digital Advertising
MGID Becomes IAB Romania Member to Drive Digital Advertising Innovation In The Market
MGID, a global advertising platform, has announced its membership in IAB Romania, an advertising business organization that develops industry standards, conducts research and provides legal support for the online advertising […]
Danny Geelan took over as Ozone’s GroupM lead
Ozone – the UK’s premium digital advertising platform built for brands, by publishers – has appointed seasoned commercial lead Danny Geelan as its new Agency Hub Lead for GroupM. Danny […]
BuzzFeed UK and HuffPost UK to join Ozone Project
The Ozone Project – the UK’s leading digital advertising platform built for brands by publishers – announces BuzzFeed UK and HuffPost UK as the latest premium partners to join the […]
GumGum joins Global Alliance for Responsible Media (GARM)
GumGum, a contextual-first global digital advertising platform, today announced it has become an official member of Global Alliance for Responsible Media (GARM), the cross-industry initiative established by the World Federation […]
multilocal underlines storming growth with hiring drive
Building on a great first year of delivering for marketers worldwide, multilocal is driving significant expansion of their team to underpin their partnerships with leading SSPs to ensure great service […]
Adverty partners with Adsmovil to accelerate sales growth across Latin America
Adverty announced a new partnership with Adsmovil, Ad Tech company pioneer in innovation for digital advertising in Latin America, Europe and the U.S. Hispanic market, as it continues its expansion […]
Ringier Advertising Partners With Brand Metrics To Deliver Brand Uplift Measurement On Leading Brand Campaigns
Brand Metrics’ unique algorithm uses a single question with five answer options to provide reliable information on qualitative advertising impact. This can be applied to native, display and video advertising. […]
IAB Europe releases full 2020 AdEx Benchmark Report to reveal digital advertising market size
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today released its full 2020 AdEx Benchmark Report following on from the release of the study highlights in May. The […]
Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy
Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced a new partnership with Ciaopeople, following a period of enormous growth over […]
Diversity media network Brand Advance extends partnership with Brand Metrics
Following a year with the Swedish technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – diversity media network Brand Advance has agreed […]