Tag: DIY
Brazilian Artplan and Etna reproduce classic paintings in a “Do It Yourself” campaign
Present at major museums around the world, scenarios of the classic works of artists Van Gogh, Renoir and Monet can reach the homes of Etna customers. Signed by Artplan, the […]
Page Jaunes and Sid Lee turned DIY into DDIY for a new viral campaign
After the success of the interactive music video created with Breakbot, PagesJaunes (Yellow Pages) is back with another offbeat viral campaign to once again put the spotlight on professionals. This […]
Praktiker, new image campaign in Romania
Praktiker Romania (DIY sector) launched a new image campaign that supports the repositioning of the brand on an emotional territory. The campaign was launched with a series of 3 TVCs […]
DDB is Praktiker’s new brand agency in Romania
DDB Romania signs the new Praktiker repositioning campaign, after winning a creative pitch organized after the retailer was taken over by the businessman Omer Susli. We wanted for a long […]
Study: Praktiker Romania has a strong emotional tie with its consumers
Praktiker Romania is the first do-it-yourself retailer on top of chain stores, having the highest index of attachment with its consumer, according to “Emotional Branding” study, made by 360insights. The […]