Tag: DOOH
Starcom Media & TPS Engage: Sales performance can be connected to Digital OOH creatives
Connecting traditional advertising to sales performance is difficult. Especially if you have a single creative – how do you know when it burned out and people just ignored it? In […]
TPS Engage accelerates Asia expansion with support from local South Korean partners
TPS Engage, The Romanian startup that became the biggest contextual marketplace for Digital Out of Home (DOOH) in the CEE, accepted the invitation of the South Korea government of taking […]
Engine and Spinal Injuries Association invite people to fast-forward the ad on Disabled Access Day
In a remarkable media first for digital out-of-home (DOOH), people are being actively encouraged to fast-forward an advert on Ocean’s full motion Loop network in Manchester. Created by Engine to […]
WARC Global Ad Trends: DOOH spend set to reach $14.6bn by end of 2018
Spend on digital out of home advertising (DOOH) — i.e. video content and/or digital signs located in high traffic public locations such as high streets, airports, bus shelters, subways and […]
Romanian start up promises free advertising from mobile to digital screen on November 28th
On November 28th, in Bucharest, one can test for free the first mobile to outdoor (DOOH) advertising solution created by The Pole Society, wherever you are in the world. It […]