Tag: DraftFCB
DraftFCB simplifies its name: drops Draft and remains FCB
Six months after becoming Global CEO of Draftfcb, Carter Murray is changing the agency’s name to FCB (Foote, Cone & Belding). Two distinct brands, Draft and FCB, were merged together […]
Draftfcb Bucharest signs the promo campaign for a new original HBO production, “Stay with me”
Starting December, HBO and Draftfcb invite the Romanian public in front of their TVs, to watch a new and original production HBO Europe made in Romania. The campaign to promote the […]
Romanian DraftFCB recruited its new creative director from Propaganda Bucharest
Bogdan Moraru, former creative director Propaganda Bucharest, took over the reigns of the creative department within DraftFCB Bucharest. Previously, agency’s creative department was leaded by Claudiu Dobrita, now Creative Director […]
DraftFCB signs a mobile app for Romanian MTR
DraftFCB Romania made a mobile app for Romanian National Villager’s Museum (MTR), aimed to invite museum’s fans to find out in real time its novelties and calendar of events. The […]
Golden Drum: How do shortlists look alike for Romanian agencies?
Advertising festival Golden Drum attracted also this year a serious Romanian presence. IAA.ro counted the Romanian agencies that made it on shortlists: Cohnandjansen JWT, McCann Erickson Romania, Frank Communication, Leo Burnett […]
Draftfcb Bucharest created the 1st TV campaign for LEM’s
Draftfcb Bucharest created the 1st TV campaign for LEM’s, furniture producer with the largest network of furniture stores in Romania. The campaign that will run on TV and online between […]
Draftfcb signs Romanian communication for Pazo: Home of Excellence
Pazo Grup, known to home deco fans for its exclusivist portfolio, is communicating its products, starting this summer, under “Home of Excellence” concept, developed by Draftfcb and repositioning Pazo as […]
Draftfcb – strong presence at 59th Cannes Lions
Draftfcb will again have an active presence at this year’s Cannes Lions International Creative Festival and, for the 3rd consecutive year, the agency will focus on the next generation of […]
DraftFCB sponsors again Young Talent at Roger Hatchuel Academy
Draftfcb sponsors, for the 3rd year in the row, the Roger Hatchuel Academy. Introduced in 2003, the Roger Hatchuel Academy provides a group of international students in advertising, marketing, communications […]
Redd’s celebrates women through a new Romanian campaign
Redd’s celebrates women through a new campaign, that runs between March 1st and March 8th and includes prizes, events and loads of compliments. Created and managed by Draftfcb, “Compliments for girls” campaign […]