Tag: EDAA
EDAA’s OBA Self-Regulation Programme extends into Mobile
The European Interactive Digital Advertising Alliance (EDAA) announces today the launch of New Mobile Principles, adapting the EU Self-Regulatory Programme on Online Behavioural Advertising to the mobile environment. The announcement, […]
IAB: Seal of approval for the first companies complying with EU Online Behavioural Advertising
Kupona, Next Audience, nugg.ad, OMS, Rocket Fuel, Serviceplan and United Internet Media are the first companies to be awarded the EDAA (European Interactive Digital Advertising Alliance) Trust Seal, demonstrating to […]
Internet industry offers consumers a better and more transparent control of behavioral advertising
Online advertising organizations and self-regulating organisms meet up last week to finalize the launch of EDAA (European Digital Advertising Alliance), that will manage an innovative and revolutionary sistem of self-regulation […]