Tag: ELMA
ELMA study: European drop mail market, recovering after recession
The European Letterbox Marketing Association (ELMA) has unveilled its third pan-European census of doordrop media covering 22 markets and 180m households. The research found that the door drop market in […]
ELMA study: European letterboxes – 112BN ad leaflets worth Euro 3.9BN received in 2011
ELMA (European Letterbox Marketing Association) released the results for its second pan-European study on leaflets distribution in the letterboxes, that shows an increase of 2.3% in the number of promotional […]
Letterbox marketing in Europe: Over Euro 3.8Bn for leaflets distribution
European Letterbox Marketing Association (ELMA) published the results of the 1st pan-European door drop census (distribution of leaflets or other ad materials in mailboxes), that covers 20 countries: Germany, UK, France, Switzerland, […]