EMO Scan – AdHugger

GfK reads emotions generated by commercials with EMO Scan

GfK announced it integrated EMO Scan, a new instrument to measure emotions, in its ad testing system. Available in Romania starting March 2013, EMO Scan analyzes, in real time and […]

April 3, 2013April 16, 2013 Cristina Blanaru Marketing, Studies

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Tag: EMO Scan

GfK reads emotions generated by commercials with EMO Scan