Tag: emotions
Bold by Lowe Group study: strong emotions, a good execution and rhythm increase the commercial’s performance among the audience
Mullen and iSense Solutions realized a new study under the umbrella Bold by Lowe Group, in which they analyzed the part it plays in the quality of the execution in […]
Tempo Advertising supports the launch of the album “Loving Romania”
Tempo Advertising creates brands and supports the work of the talented Romanian artists that also have a social purpose. The agency strongly believes that in order to get from the […]
Romanian retailer Altex launches “Life is about…” campaign
Romanian electro-IT retailer Altex launches a new image campaign in which it adds an emotional dimension to the communication focused on smallest price in Romania and added value services. The […]
GfK reads emotions generated by commercials with EMO Scan
GfK announced it integrated EMO Scan, a new instrument to measure emotions, in its ad testing system. Available in Romania starting March 2013, EMO Scan analyzes, in real time and […]
Branding a nation with a perfume
A bottle of perfume is usually associated to women’s elegance, but not too many would think this could work as a national brand. Pioneering in the country branding area, Lithuania […]
Puppies and babies pull the most heartstrings when in ads
Puppies and babies are the ones that impress the most when they are present in commercials, according to a study realized by Harris Interactive and AdWeek. In their quest to […]