Tag: Eurobest
The road to Eurobest – the adventure
The check-in is closed, yet her willingness is open: “you can pass, but if you don’t get in time at the boarding gate, you will lose your …“. I’m already […]
Advertising for a purpose
Simon White and Humberto Polar Mayo from Draftfcb Peru focused their presentation at Eurobest 2013 on goodvertising. Goodvertising it’s about brands that are choosing to play a role in people’s […]
UPDATED: Romania wins Grand Prix for PR and trophies in other categories at Eurobest 2013
(includes statements from some of the Romanian winners at Eurobest) “Why don’t you Come Over?” (WDYCO) campaign just won the Grand Prix for PR. The campaign created by GMP Advertising […]
Can shopper marketing be exciting?
“This is a new era and a new balance, so it demands a new formula. Shopper marketing is a significant growth area and the next biggest battleground for retailers.” This […]
The risk of conformity
Darin Brown from Crispin Porter & Bogusky is one of the Eurobest speakers who adapted his speech to the festival’s main theme, “bravery”. He opened the second day of Eurobest […]
Interesting things people from different agencies said at Eurobest 2013
Tor Myhren, Worldwide Chief Creative Officer at Grey, talked about the boring history presentations which are held for new clients, which may take up to 45 minutes. In order to […]
Romanian nominees at Eurobest 2013
Eurobest released this year’s festival shortlists and, on those accessible by now, Romania is represented by 4 agencies, namely McCann Erickson, Graffiti BBDO, GMP Advertising and Publicis Bucharest. McCann Erickson […]
4,700+ entries at Eurobest 2013
Eurobest has received a total of 4,715 entries from 32 countries for this year’s edition. The work will be judged next week in Lisbon, Portugal. Entries have been submitted into […]
Canal + – Advertiser of the Year at Eurobest 2013
Eurobest will award festival’s Advertiser of the Year 2013 award to Canal+, to recognize the outstanding creative brand marketing of the French broadcasting company. During the recent years, working with […]
Eurobest 2013 prepares a line-up of workshops with focus on quality content
Eurobest, international festival scheduled to take place in Lisbon, on December 4-6, will include three days of outstanding content, themed around creative bravery, including four workshops that are a “must […]