Tag: expenditure
WARC Expenditure Report: UK adspend to recover faster then key intl. markets in 2021
The latest Advertising Association/WARC Expenditure Report expects the UK’s ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. […]
Zenith: Personal and targeted communication is driving ad growth; US$100bn potential for global e-commerce advertising
Online video and paid search are driving the growth in global adspend, as advertisers focus on personalized and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published today. With advertisers […]
Zenith: Search and social to drive 67% of adspend growth by 2020
2/3 of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts. Over this […]
ZO: Global mobile advertising spending to overtake desktop in 2018
In 2018, mobile advertising will overtake desktop and account for 50.2% of all internet advertising, according to ZenithOptimedia (ZO)’s new “Advertising Expenditure Forecasts”. Mobile advertising will total $114BN in 2018, […]