Tag: fast food
Leo Burnett London and McDonald’s launch ‘Just Like McDonald’s’ in renewed food quality push
McDonald’s and Leo Burnett London have launched an integrated campaign entitled ‘Just Like McDonald’s’, which seeks to distance the brand from its fast food counterparts by comparing the quality of […]
GfK Romania: McDonald’s and KFC are Romanians’ preferred fast-food places
GfK Romania released the results of a study investigating Romanians’ consumption habits when it comes of eating outside their homes. According to the study, fast-food restaurants selling burgers, shaworma, fried chicken and […]
Most visible HoReCa brands in Romania in H1 2014
Romanian HoReCa segment ran, between January 1st and June 30th, 26,447 commercials. McDonald’s takes the leader position in fast food category, with 13,263 ads in H1 2014, with a rate […]