Tag: formats
Eye-tracking study confirms that high impact formats outperform standard display
High impact digital advertising formats capture and retain user attention far more effectively than their standard counterparts, according to new research from ad tech company Adnami and attention technology specialist […]
Eye tracking findings emphasise the importance of measuring attention in digital advertising
Tech company Adnami has hailed new findings by research company Userneeds and OMD Denmark that lays bare the attention-grabbing power of high impact formats, some of which proved to deliver […]
Adverty enters into exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and […]
Adverty and mobile game developer Gold Town Games enter into strategic partnership
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ […]
Vodafone Romania launches new brand positioning campaign
Vodafone Romania launches new brand positioning campaign as part of Vodafone Group’s repositioning, which represents a significant evolution of the brand strategy and visual identity worldwide and is built around […]
IAB Europe study reveals European preferences when it comes of digital video ads’ formats
Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals. Based on a […]
IAB Europe launches “Brand Builders”, suite of advertising formats
Interactive Advertising Bureau Europe (IAB Europe) launched Brand Builders, suite of six recommended brand advertising formats which offers a new branding environment to advertisers. In order to understand the current advertising formats landscape […]
Gemius study: CEE most popular display ads versus click
In Poland, Slovakia and Bulgaria, online campaigns are the most often clicked while in Poland, ad formats, other than the regular banner, are more widespread, according to a Gemius report […]
GemiusAdMonitor: Romania’s most used banners are the standard ones
According to gemiusAdMonitor, in the online campaigns that run in Romania, the most used types of banners are standard ones (94.2 % of campaigns) with a medium click rate of 0.2 […]
gemiusAdMonitor: Common yet less popular – most frequent and most effective display ads in CEE
Traditional formats turn out to be most popular in CEE, even if they generate less clicks than the more interactive ad forms, is one of the conclusions of gemiusAdMonitor, a […]