Tag: Frameplay
GumGum and Frameplay partner to deliver contextually relevant, intrinsic In-Game advertisements
GumGum, a contextual-first global digital advertising platform, announced a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products […]
Frameplay announces new attention metric in Video Game Environments
Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability capability, and has […]
Venatus expands in-game advertising offering with Frameplay
Venatus, the advertising technology platform focused on gaming and entertainment, has today announced a global partnership with Frameplay.gg. The partnership will see Venatus monetize Frameplay’s in-game advertising placements, reaching millions […]