Tag: fraud
2/3 big brands committed to up online ad spend despite growing concerns around viewability, fraud and basic metrics
The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%. This comes despite increasing questions about its […]
Western Union launches an anti-fraud campaign
Western Union launched “Beware of frauds” campaign, aiming to inform consumers about measures they can take so they won’t become victims of fraudsters when making money transfers. The campaign is […]
US research company: Consumers won’t abandon cash to pay with smartphones
As the number of smartphone users increased by almost 50% in US, a survey by Radius Global Market Research shows that most Americans are quite skeptical of smartphone generated payment […]