Tag: gaming
Layer AI raises $1.8m to supercharge game art production
Layer, the AI-powered productivity tool of choice by the world’s top gaming companies, raises a $1.8M seed round by top ad-tech and gaming angels, and VC funds. The creator-first, enterprise-ready […]
Waoo and Uncle Grey launched a virtual hitman service
“Just one more game…”: if you are dating a gamer, you have probably heard the phrase 1000 times before. An English study even found that Fortnite was the reason couples […]
IAS and Anzu Partner to Provide Media Quality Measurement for In-Game Advertising Environments
Integral Ad Science , a leader in digital media quality, announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the […]
Pringles launches ‘Stay in the Game’ campaign with binary code teaser
Pringles is revisiting the earliest days of computer gaming to tease its ‘Stay in the Game’-themed campaign launching in May, created by Grey London. A tribute to those who have […]
Frameplay announces new attention metric in Video Game Environments
Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability capability, and has […]
Group One Launch Game Changer: a New Agency Dedicated to Gaming and e-sports
Group One, the Polish leading communication group and a part of the Serviceplan Group has invested in Game Changer, a new company dedicated to the gaming and e-sport industry. Group One […]
BAMM’s Life through a gaming lens: an immersive insight into today’s gaming community
New documentary filmed almost entirely inside video games, is an immersive dive into the truths and tensions of the gamer’s gamut. We’re entering a 4th wave of gaming, driven by […]
Anzu Enters Hot Gaming Market in China with Chen Zeng Appointed to Lead Expansion
Anzu, which offers the world’s most advanced in-game advertising platform, announced that former Glispa China GM Chen Zeng has been appointed as a Strategic Partner for China, the world’s largest […]
Cavai announces partnership with Orage Publishing as the content provider seeks to leverage the ground-breaking conversational ad format, Cavai Bubble
Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Orage Publishing. With more than 100 sites spanning technology, gaming, music, sports, home […]
Anzu raises $9M to fuel expansion of the world’s most advanced in-game advertising platform
Anzu, the global advertising platform dedicated to gaming, has announced $9 million in new funding. The round was co-led by BITKRAFT Ventures and HBSE Ventures, with participation from the world’s […]