Tag: gaming
Adverty and Verizon Media – new deal to enable brands and audiences to access Adverty’s innovative ad formats within gaming
Adverty AB (publ) announced a new deal with Verizon Media. With the integration of Adverty’s platform, Verizon Media will enable its wide range of advertisers and audiences to access Adverty’s […]
League of Legends Esports launched a campaign to introduce the new era of LoL Esports
London-based creative production company, Builders Club and Los Angeles-based video game developer, publisher, and esports tournament organizer Riot Games are launching a League of Legends Esports campaign to introduce the […]
Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement of Display and Video
Comscore announced a new agreement to provide Anzu, the world’s in-game advertising leader, with Comscore’s industry-leading Validated Campaign Essentials (VCE®) and Comscore Brand Survey Lift™ solutions for mobile campaigns. The […]
Eek! Games Invites Anzu to House Party with New Partnership Announcement
Anzu.io, the world-leading in-game advertising platform, announced today that it has entered into a new partnership with Eek! Games, the developer of the popular AI-driven simulation game House Party. With […]
WARC Global Advertising Trends: Brand investment in e-sports to rise to $844m in 2020, new audiences – hard to woo during lockdown
Global advertising spend on e-sports is expected to rise again this year despite global recession – and is forecast to top $1bn in 2022 – largely driven by the desirable […]
For the launch of FarCry5, DDB Paris dispenses Joseph’s bad words
For the launch of the latest installment of FarCry, Farcry5, DDB Paris promoted the video-game by making use of its bad guy. In Far Cry 5, the villain is called […]
Alexis Bonte, partner with Whyttest, Romanian video games’ and software apps’ testing company
One of the most prolific investors in Romanian start-ups, Alexis Bonte is, starting this year, partner with Whyttest, Romanian company specialized in testing video games and software apps. Whyttest, which […]
Eastern European Comic Con 2017: Geeks, games, adventures and advertising
Righ now it’s high time to be a gamer. In the last few years the YouTube gaming community has gone mental. I remember the times when playing games was just […]
Fifth Dimension, ready to introduce you in the virtual reality game, at East European Comic Con 2017
Fifth Dimension, the only Virtual Reality escape room in Bucharest, Romania, is present this weekend at East European Comic Con 2017, the large scale event that targets lovers of movies, […]
DDB Stockholm and Samsung came up with LANdry, e-sport gaming arena where one pays for time with dirty laundry
Getting teenagers to help out at home has been proven increasingly difficult, and the constant access to games, social media and digital entertainment doesn’t make it any easier. Using […]