Tag: Gemius
Gemius becomes the official audience research provider in Belgium and Luxembourg
Belgium (internet penetration estimated at 75%) and Luxembourg (where 80% residents use the internet on a daily basis) are the 35th and 36th countries where Gemius conducts audience research (gemiusAudience). […]
Gemius appointed Victor Avram as its new Country Manager for Romania and Moldavia
Victor Avram was appointed Country Manager of Gemius in Romania and Moldavia, replacing Catalin Emilian starting March. With over 11 years of experience in Romanian media industry, Victor joins Gemius as […]
Polish e-commerce: Average Poles shop for clothes and accessories, spending PLN 250
The average Pole is shopping for clothes, shoes and accessories and spends PLN 250 for one online transaction, according to a Gemius study that also mentions that two-thirds of visits […]
Gemius study: CEE most popular display ads versus click
In Poland, Slovakia and Bulgaria, online campaigns are the most often clicked while in Poland, ad formats, other than the regular banner, are more widespread, according to a Gemius report […]
Gemius: Samsung wins CEE mobile internet
Samsung is strengthening its position on the mobile market and already won the race with Apple in Serbia, Lithuania and Belarus, as a Gemius study shows. The study involved countries […]
Gemius study: Over 8.9M Romanian internet users, men are dominant
Over 8.9M Romanians are active on the internet, men being dominant, according to gemiusAudience study presented at IAB Forum Romania. The average Romanian internet user views around 1,219 pages and spends […]
Gemius: Standard banners remain most popular online ad formats in CEE
Standard banners remain the most popular online ad formats in Central and Eastern Europe; the highest click rates are scored by pre-roll banners, top players and interstitial ones, according to […]
Gemius: Video ads in CEE – most popular in Ukraine, Poland and Czech Republic
In Central and Eastern Europe, the markets where video ads enjoy the biggest popularity are Ukraine, Poland and Czech Republic, as a Gemius research on advertising activities in CEE shows. […]
Gemius study: Mobile ads are gaining ground in CEE
An average of 3% of advertisements in Central and East Europe is displayed on tablets and phone screens, with Lithuania assuming the leading position in this field, a Gemius study […]
Gemius study: Giants knocking at the CEE e-business doors
The entry of Google or Amazon to the e-commerce market in CEE has been brought up on many occasions, but the business does not seem to take the matter seriously. […]